TQUK Level 2 Certificate in Digital Marketing (RQF)


About this course

This course is for those who want to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to build a foundation digital marketing, due to little or no previous experience.

What will I study?

You will be provided with the learning materials either online and you will have the support of a knowledgeable assessor/tutor who will give you guidance and feedback on the course as you complete it. This course takes between 2 to 6 months to complete.

Course Availability

Apply online for this course and start making progress straightaway.

Contact Us

If you have any questions about this course then please contact us by phone on 01252 40 55 55 or message us.

Studies Include

What modules are covered?

Unit 1: Social Media for Business

  • Section 1: Understanding the range of social media platforms available for use by business
  • Section 2: Knowing how to use social media platforms to engage an audience 
  • Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

  • Section 1: Understanding how email campaigns can help businesses reach and engage their audience
  • Section 2: Planning an email campaign
  • Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

  • Section 1: Understanding the role of digital marketing
  • Section 2: Knowing how to review the effectiveness of digital marketing
  • Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

  • Section 1: Understanding the principles of Search Engine Optimisation (SEO)
  • Section 2: Knowing how Search Engine Optimisation benefits business
  • Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

  • Section 1: Understanding the role of digital marketing in business
  • Section 2: Understanding how digital promotion is achieved
  • Section 3: Producing a plan to promote a business through digital channels
  • Section 4: Knowing how to use online presence to raise funds and cut costs


What Next?

On successful completion of this course, you could go on to study:

  • 2 Certificate in Understanding Data Protection and Data Security
  • L2 Certificate in the principles of cyber security
  • L2 Certificate in creating a business start-up
  • L2 Certificate in principles of team leading
  • L2 Certificate in principles in business administration
  • L2 Certificate in principles of customer service

Entry Requirements

What previous qualifications and experience will I need?

There are no specific prior qualifications needed to access this qualification. However, learners might find it useful if they have already completed a Level 1 qualification.

Due to government funding these courses are available free of charge; subject to the learners meeting the set eligibility. You must have lived in the UK/EU for the past 3 years and be over 19 years old. There may be a fee should you withdraw from the course.

Related Courses
What are the advantages of learning online with us?
Study with an Ofsted Outstanding College ​​
Your journey to personal development is in great hands. As an Ofsted outstanding college, our experience helps support learners to gain qualifications and progress into all different kinds of industries.
Study in your own time and at your own pace ​
Although assignments will have deadlines, you could study in the morning, during a lunch break or in the middle of the night - the choice is yours.
Boost your self-esteem and confidence ​​
​Achieving a new qualification can help give you the confidence needed to aim for a promotion or to apply for a new job.
FOCAL - Farnborough Online College Advancing Learning
C/O Farnborough College of Technology, Boundary Road, Farnborough, Hants GU14 6SB
Call: 01252 405555